Due to the recent economic crisis and the ensuing unemployment spike, many have found themselves struggling to rebuild their credentials in order to find their way back into the job market. In response, our sponsors have created a website that guides users through these documents while also utilizing social media and motivational aspects to make the job search less isolating. In order to propose appropriate marketing strategies to our project sponsors an analysis was conducted primarily via focus groups and administering surveys, and was supplemented by interviews with career development professionals. Our findings led to recommendations that we as consultants feel will bring the most value to both our sponsors and those who utilize the services on the website.
Worcester Polytechnic Institute
Major Qualifying Project
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