Towner, Walter Thomas
Worthington, Shari Ls
The objective of this project was to develop a self-liquidating sales funnel for a cloud manufacturing company. The rationale included the cost effectiveness to generate leads. Market research was performed, a funnel was developed and a pro-forma financial analysis was completed. The results of the project produced marketing personas, a funnel design and a NPV analysis for advertising spending. It was concluded that a self-liquidating sales funnel is viable for the sponsor.
Worcester Polytechnic Institute
Major Qualifying Project
All authors have granted to WPI a nonexclusive royalty-free license to distribute copies of the work, subject to other agreements. Copyright is held by the author or authors, with all rights reserved, unless otherwise noted.