Faculty Advisor

Towner, Walter Thomas

Faculty Advisor

Worthington, Shari Ls

Abstract

The objective of this project was to develop a self-liquidating sales funnel for a cloud manufacturing company. The rationale included the cost effectiveness to generate leads. Market research was performed, a funnel was developed and a pro-forma financial analysis was completed. The results of the project produced marketing personas, a funnel design and a NPV analysis for advertising spending. It was concluded that a self-liquidating sales funnel is viable for the sponsor.

Publisher

Worcester Polytechnic Institute

Date Accepted

April 2019

Major

Management Engineering

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

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