Vestigo Ventures manually processes website traffic data to analyze the business performance of financial technology companies. By analyzing how people navigate through company websites, Vestigo aims to understand different customer activity patterns. Our team designed and implemented a tool that automatically processes clickstream data to visualize different customer activity within a website and compute statistics about user activity. This tool will provide Vestigo insight on the effectiveness of their clients’ website structures and help them make recommendations to their clients.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Ostapenko, Alissa

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-030520-163039

Advisor

• Abraham, Jon P.
• Neamtu, Rodica
• Ginzberg, Michael J.

Year

• 2020

Center

• Wall Street-FinTech Project Center (Boston or New York) - MQP

Sponsor

• Vestigo Ventures

Date created

• 2020-03-05

Resource type

• Major Qualifying Project

Major

• Interdisciplinary

Rights statement

• In Copyright