Faculty Advisor

Ginzberg, Michael J.

Faculty Advisor

Neamtu, Rodica

Faculty Advisor

Saberi, Sara

Abstract

Vestigo Ventures manually processes website traffic data to analyze the business performance of financial technology companies. By analyzing how people navigate through company websites, Vestigo aims to understand different customer activity patterns. Our team designed and implemented a tool that automatically processes clickstream data to visualize different customer activity within a website and compute statistics about user activity. This tool will provide Vestigo insight on the effectiveness of their clients’ website structures and help them make recommendations to their clients.

Publisher

Worcester Polytechnic Institute

Date Accepted

2019-12-10

Major

Computer Science

Major

Industrial Engineering

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

Advisor Department

Computer Science

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