Ginzberg, Michael J.
Vestigo Ventures manually processes website traffic data to analyze the business performance of financial technology companies. By analyzing how people navigate through company websites, Vestigo aims to understand different customer activity patterns. Our team designed and implemented a tool that automatically processes clickstream data to visualize different customer activity within a website and compute statistics about user activity. This tool will provide Vestigo insight on the effectiveness of their clientsâ€™ website structures and help them make recommendations to their clients.
Worcester Polytechnic Institute
Major Qualifying Project
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