Faculty Advisor

Sarkis, Joseph

Faculty Advisor

Worthington, Shari Ls

Abstract

MassMEP creates economic impact by transforming manufacturing enterprises and the manufacturing ecosystem in Massachusetts. The organization works with a variety of SME manufacturers to improve operations, enhance workforce skills, and expand innovation programs. They now want to expand into the medical device manufacturing industry. To do that, this project provides MassMEP with a better understanding of the Massachusetts medical device manufacturing industry and presents a marketing strategy and digital marketing program that will help MassMEP engage with SME medical device manufacturers.

Publisher

Worcester Polytechnic Institute

Date Accepted

2020-04-28

Major

Management Engineering

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

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