Keywords
Book Review
How to Cite
KerleR. (2017). Can Thinking Like An Artist Increase Business Success?. Organizational Aesthetics, 6(1), 31-35. Retrieved from https://oa.journals.publicknowledgeproject.org/index.php/oa/article/view/77
Abstract
The book consists of 50 mostly one page essays of what Stone surmises is the thinking behind a visual artist's practice, written in the form of modern day parables. Divided into 6 themes - Projecting Like An Artist; Mastering Applied Art; Eyeing the Mind, Minding the Eye; Mirroring Geniuses; Exploiting the Everyday and Venturing Where Only Artists Go, each parable is accompanied by a visual image (a painting - other times a photograph, sometimes both) the author has carefully chosen as a provocation to illustrate the text in the parable and the book's overarching theme of "artful business".