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The book consists of 50 mostly one page essays of what Stone surmises is the thinking behind a visual artist's practice, written in the form of modern day parables. Divided into 6 themes – Projecting Like An Artist; Mastering Applied Art; Eyeing the Mind, Minding the Eye; Mirroring Geniuses; Exploiting the Everyday and Venturing Where Only Artists Go, each parable is accompanied by a visual image (a painting – other times a photograph, sometimes both) the author has carefully chosen as a provocation to illustrate the text in the parable and the book's overarching theme of “artful business”.



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