Proceedings of the Eleventh Americas Conference on Information Systems (AMCIS)
The purpose of this study is to examine whether affect-laden online materials, such as news stories and ads, can induce mood. In particular, this study examines whether viewing a positive online ad or reading a positive online story can induce a positive affect similar to other established mood inductions such as receipt of a surprise gift. Based on the results of previous “offline” studies we expect to see that both online news stories and ads affect mood.
, Taylor, Nolan
, Djamasbi, Soussan
(2005). Online Mood Induction. Proceedings of the Eleventh Americas Conference on Information Systems (AMCIS), 2357-2360.
Retrieved from: https://digitalcommons.wpi.edu/uxdmrl-pubs/30
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