The print medium serves as a major communication channel in organizations. One way to increase the richness of print media is by using augmented reality (AR) technologies. Because AR can provide a richer experience, it is likely that AR can make a viewer’s interaction with the print media more engaging. A more engaging communication in turn is likely to improve learning as well as other important organizational outcomes such as increased awareness of organizational activities and opportunities for improvement. Embedding AR in print medium may also have negative consequences, for example, AR may divert attention from key information provided in textual information. Our research project addresses these possibilities. In this paper, we examine whether AR can 1) affect attention to textual information and 2) affect engagement with a print medium. In our follow up studies, we plan to examine the impact of AR enabled print media on organizational outcomes.

Creator

• Djamasbi, Soussan
• Wyatt, John
• Luan, X.
• Wang, H.

Keyword

• Attention to Information
• Human Computer Interaction
• User Experience
• Generation Y
• Augmented Reality
• Corporate Communication

Date created

• 2014

Resource type

• Conference Proceeding

Event

• 20th Americas Conference on Information Systems (AMCIS)

Extent

• 9 pages

Rights statement

• In Copyright