Twentieth Americas Conference on Information Systems, Savannah, 2014
Because of the annoyance and counter-productivity that accompany spam email, significant resources are devoted to detect and block it. However, relatively little is known about factors that motivate compliance with its requests. This study reports a test of five cognitive factors that are hypothesized to motivate individuals to comply with spam email.
Wilson, E., Djamasbi, S., & Hall-Phillips, A. (2014). Trust and Other Cognitive Antecedents of Intention to Comply with Spam Email.
Twentieth Americas Conference on Information Systems